Sample introduction (medium) on the 'Gorging The Innocent' article (Coleridge)
Due to an increase in the incidence of
childhood obesity the issue of whether or not society needs to take a greater
role in reducing obesity amongst children has been raised in the media lately.
In Sam Coleridge’s article
‘Gorging The Innocent’
written in the Herald Sun it is contended that in order for obesity
within society to be reduced parents, schools and the media need to ensure they
are sending appropriate healthy food messages to our children. Coleridge employs
an impassioned and at times passive aggressive tone to encourage doctors;
teachers and parents to draw on the impact inaction could have on the children
in their own lives. Accompanying Coleridge’s article is an image of a
traditional family that are clearly obese. The image shows the family feasting
on junk food, drawing the association between the food choices of parents and
eventual health problems in our youth. In doing so the image makes the argument
that parents need to ensure that they are sending food messages that will
supplement a healthy lifestyle into the future. The image employs a more openly
aggressive tone to attack parents and encourage a sense of urgency to be
established within the readership.
Spark
Context
Text Details
Contention
Audience
Tone and Effect
Introduction of Image (Description, contention, tone)
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