Persuasive Language Technique
}Pun:
Clever work play
}Facts
and statistics: Including evidence from credible
research.
}Formal
Tone: using correct grammar and language rather
than casual or colloquial forms.
}Expert
Opinion: Quoting from experts relevant to the
topic
}Examples:
Including clear examples of your point
from real life.
}Rebuttal:
Identifying a potential opposing argument
and pointing out its flaws or weaknesses.
}Rule
of three: Including a series of three ideas to
create a mnemonic.
}Anecdotes:
adding a personal story.
}Attacks
and praise: Providing negative comments about an
opponent.
}Rhetorical
Question: Asking questions that don’t require an
answer but engage the reader.
}Bias:
Presenting a one sided argument
}Imagery:
using words to create an image in the
readers head
}Alliteration:
Words play that involves the same letter
or sound of words in a row
}Hyperbole:
Making exaggerated claims.
}Generalization:
making general comments and
representation.
}Cause
and Effect: Establishing a potential cause and
eventual effect.
Persuasive Language
}Descriptive
language: language that creates a clear image in
the readers mind
}Figurative
language: Using metaphors and similes.
}Emotive language: Emotionally
charged words
}Inclusive
language: including the audience by using personal
pronouns
}Colloquial
language: Using language that places the author on
the same level as an every day person.
}Jargon:
Using subject specific language
Appeals
}Appeal
to common sense: appealing to the readers common sense
}Logic: making
an argument seem logical
}Appeal
to nationalism: Making an appeal to the readers sense of
national identity
}Appeal
to hip-pocket: Appealing to the authors desire to ensure
money is spent wisely.
}Appeal
to family: Appealing to the readers desire to
protect the family unit.
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